The biodiversity crisis will become one of the major political and business themes in both the year we have just started and in the years to come. The challenges to our biodiversity are a societal problem that we can best solve together.
The coffee company Slow, which produces coffee via forest farming in Vietnam and Laos, among others, has received new capital in a new round of funding. According to the company’s CEO Sebastian Nielsen, this is a total of 2.5 million. dollar, corresponding to 18.2 million DKK – money that comes from the company’s ownership group, …
A 52-hectare plantation in Laos is currently being converted to so-called regenerative agriculture. The company Slow Coffee is responsible for the project, which must deliver 80 tonnes of coffee to the canteen provider Food by Coor annually. It must do this for the next seven years, which Coor has committed to.
With major customers Mærsk and Coor in the order book from 2021, the coffee company Slow is now entering into a collaboration with the WWF World Wide Fund for Nature, which will help get 1,000 new farmers to grow coffee in forests rather than in regular plantations.
Enthusiasm, openness and a growing desire for sustainability in the canteen secured an agreement between Slow Forest Coffee and Food by Coor “Sustainability can be super hard to understand. But when you stand at the coffee machine and there is a video playing from the exact coffee plantation where the coffee you are drinking comes …
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Pinja Puustjärvi wanted to protect the forests of Laos and found a solution in coffee Slow Forest Coffee’s brand has been built in the opposite way than usual. In sales situations, the taste and price of the coffee can sometimes remain secondary, when companies want to buy above all responsibility.
“I didn’t know anything about coffee at first, many of my friends in London thought I was absolutely crazy” – Pinja Puustjärvi left a promising career at McKinsey and founded a company importing coffee from Laos to Denmark.
Slow Forest Coffee, founded by Finns, meets the UN’s sustainable development goals: coffee plantations have 32 percent more crown coverage than usual.
Slow Forrest Coffee commits to the eight UN Sustainable Development Goals, for example by guaranteeing Laotian farmers a 50 percent better price than competitors for coffee cultivation, of which 40 percent is paid in advance before the start of the harvest season, and by supporting women farmers and minorities.
See the Danish Veterinary and Food Administration smiley reports
Slow A/S, Vesterbrogade 90, 1620 Copenhagen, Denmark.
DK40308245
